Alston Fareed Holding Company logo Fareed Alston

Fareed Alston

Headshot of Fareed Andreyone Alston

I’m Fareed Alston — a moviemaker, cinematographer, and business entrepreneur based in St. Louis, Missouri. In 2026, after 10 years of subcontract work with video agencies, and developing community programs across St. Louis and Chicago, I founded LocalWeddingVideo.com. Today, I lead wedding productions, organize community programs, and continue building a connected media ecosystem across the Midwest through the production and publishing of movies, photography, and super(artificial) intelligence software. Outside of work, my hobbies include: bicycling, fishing, art, woodworking, and gardening.

Business Start-Ups

Infographic Timeline

  1. 2016
    Fareed filming a wedding celebration for Eivans Inc.

    Wedding Storyteller

    Led video production with Eivans Inc., a national Chicago-based wedding studio, capturing intimate celebrations across the Midwest.

    • Filmed and edited more than 85 weddings in a single season.
    • Delivered polished highlight films and long-form keepsakes for private clients.
  2. 2017
    Fareed directing a CITY Productions film shoot

    Launching CITY™ Productions & Publishing LLC

    Established CITY™ Productions & Publishing LLC as a Midwest video production firm under the Alston Fareed Holding Company LLC umbrella.

    • Documented protests in Ferguson, including the story of Anthony Lamar Smith.
    • Served as production assistant on Denise Ward-Brown's centennial documentary Never Been a Time, capturing B-roll, mastering audio, and supporting its 26th St. Louis International Film Festival screening.

    View the film's soundtrack and archival cut.

  3. 2018
    Fareed at Doc Your World after screening Twelve Days in Ferguson

    Educator & Festival Filmmaker

    Joined Community Television Network as an instructor, leading after-school media labs while touring independent work.

    • Served as production assistant for Doug Clevenger on CNBC's The Deed: Chicago (Season 2, Episodes 5 & 6) throughout the spring and summer shoots.
    • Supported the feature documentary Tomorrow's Hope with production logistics and community outreach.
    • Partnered with Dog-Star Imaging on television and documentary projects.
    • Premiered “Twelve Days in Ferguson” at Doc Your World, a Fulbright Foundation festival at Columbia College Chicago.
    • Screened work at IRI Gallery in Pilsen and produced music videos with high school students.

    Watch The Deed: Chicago | Tomorrow's Hope

  4. 2019

    City Non-Profit & Youth Media

    Founded city-non-profit.org to expand media literacy and community storytelling projects in Chicago.

    • Guided student crews through product videos and music-driven narratives.
  5. 2020
    Fareed speaking at a 2020 community advocacy gathering

    Community Response & Advocacy

    Organized non-profit programming during the COVID-19 pandemic and covered social justice movements across the region while Alston Fareed Holding Company LLC expanded its civic commitments.

    • Planned protests advocating for financial literacy and supported regional conventions.
  6. 2020

    City-Pictures and Films LLC

    Formed City-Pictures and Films LLC to formalize independent film development and event photography under the CITY umbrella.

    • Launched event photography with online galleries and print fulfillment.
    • Advanced an independent film slate while continuing wedding and documentary work.
  7. 2021
    Fareed leading a greenscreen session while pitching the biography film

    Alston Fareed Holding Company LLC & Biography Pitch

    Formally structured Alston Fareed Holding Company LLC and began pitching a feature-length biography film rooted in CITY™ archives.

    • Designed greenscreen treatments and sizzle materials to secure collaborators and investors.
    • Centralized intellectual property and client services under the new holding company.
    • Hosted the first Bike ESTL, Bike State, and Bike E-Ville events spotlighting mobility across metro St. Louis.
  8. 2022–2023

    Scaling CITY™ in St. Louis

    Operates CITY™ from downtown St. Louis, delivering video journalism and wedding coverage across the Midwest.

    • Led video or photo for more than 112 private events and counting.
    • Collaborated with national studios such as Silverback Video and captured moments with the Saint Louis Chess Club.
  9. 2024
    Fareed filming at the Saint Louis Chess Club in 2024

    Studio Manager

    Expanded CITY™ clientele with Silverback Video.

    • Leads live switching, jib ops, and teleprompting for concerts, sports, and corporate streams across St. Louis.
  10. 2025

    Expanded Wedding Partnerships

    Added more clients, including Orion Photo, while capturing weddings throughout the Midwest.

    • Captured collaborative wedding productions with Orion Photo and regional studios.
    • Developed a CITY‑powered personal operating system (CITY AI) to structure goals and long‑term life planning.
  11. 2026

    Continuing Wedding Films

    In 2026, I founded Localweddingvideo.com after working 10 years in the industry.

    • Introduced modular coverage add-ons and automated confirmations for LocalWeddingVideo.com.
    • Delivered a sustained slate of Midwest wedding films alongside documentary work.
  12. 2027–2030

    Building the Next Chapter

    Continuing to grow a connected body of work across video journalism, production, wedding films, publishing, photography, and community-centered media.